Author: blogger
The anatomy of a sale has not changed over the hundreds of years that we as humans have been selling to one another. First there is the offer, and then there is the counter offer, the exchange of money and the delivery of the product or service, affectionately known as “the close.”
If only it was that simple, right? The problem is that normally a person will never take the first offer and as such most sales people give up and don’t know the anatomy of a sale. When each step in the sales process is handled correctly, the close is the natural conclusion to a successfully followed sales process. If research tells us anything it is that: “You Can Not Take “NO” For an Answer!”
In the anatomy of a sale, most internet marketers or sales people have the following disposition;
* 48% of them will quit after the 1st contact where the buyer says NO.
* 73% will quit after the 2nd contact.
* 85% will quit after the 3rd contact.
* 90% will quit after the 4th contact.
Because of these startling numbers is it no wonder why over 80% of the sales will go to only 10% of the marketers who refuse to take No for an answer. Now obviously in today’s internet marketing world it would be impossible for you to maintain contact with so many people over such a long period of time. That is the reason that we discussed the power of auto responders in our prior newsletter. The auto responder will handle this process for you almost guaranteeing that you will have a sale in the future.
So when you are setting up your email campaign, you want to automatically plan to send out no less than 3 emails where you do nothing but provide the reader with good, valuable, and viable information. By looking at the chart above, you will note that you have already bypassed over 85% of your competition. If you remember correctly we made a recommendation that you do not make a product recommendation except for every 3 to 6 months, now you know why; it puts you ahead of the power curve.
Remember ultimately that your objective is to get people to click through your affiliate link to get them to buy a product or service. How you go about doing that is totally up to you. I would recommend that you do some further research into the art of the sale and how to do the soft sell. The most powerful tool in your tool box is the auto responder. Make sure that you use it.
An interesting corollary statistic that coincides with the above chart is that:
* Only 2% to 3% of the people will buy at the first to second sales contact.
* Only 3% to 5% of the people will buy at the third to fourth sales contact.
* Only 6% to 8% of the people will buy at the fifth to sixth sales contact.
* Only 8% to 10% of the people will buy at the seventh sales contact.
* Over 80% of the people buy when at or over the 8th sales contact.
So again, maintaining a good relationship with your readers is critical. Also critical is that when you do make a product offer you should plan on making that offer no less that eight times. How you do that is totally up to you. I would recommend that you push the soft sale with your post script for the first four to six contacts. Then really make an offer/product recommendation for the seventh, eighth, and ninth contacts and then a final email for that particular campaign thanking all recipient’s that decided to buy with some testimonials thrown into the mix on how much success they are having and a sorry you missed the opportunity to those that decided not to buy. That way the next time you make a product offer those that waited the last time might be more prone to act the second time around.
To your success in all you do
E. Alan Cowgill
PS. Go online and research some of those mini-sites that we talked about that are referred to as “long sales copy” so that you can get some ideas about the proper flow of a sales offer and get some ideas you can implement into your sales process.
Affiliate marketing is a method of making money online that continues to offer opportunities. An affiliate program is an arrangement where affiliates are used to bring traffic to a website. When someone clicks on an advertisement or link on the affiliate’s website and makes a purchase from the advertiser, the affiliate is compensated with a commission.
Affiliate marketing is a form of online marketing that is sometimes overlooked, but has the potential for enormous success. Affiliate marketing can be very successful, as in the case of Amazon.com. Although they did not invent the concept, Amazon has used this method to provide excellent results for the company and their affiliates. The Amazon program has been used as a model for many affiliate programs.
The affiliate marketing model of online marketing is used by a wide range of businesses, from large ecommerce sites interested in brining more traffic to their websites to smaller businesses and bloggers using affiliate marketing to monetize their blogs. When the ads are relevant to the affiliate’s website, they are able to achieve the best results.
Affiliate Marketing provides benefits to both the publisher and the advertiser. For the advertiser, this method is a cost effective advertising solution. The advertiser only pays the affiliate when a visitor to the site makes a purchase, so you aren’t paying for ads that may not bring results. This method is great for controlling advertising costs and only paying for results and advertisers often experience an increase in overall sales for relatively little investment.
The arrangement also benefits the publisher, or the affiliate. The affiliate is able to generate an additional revenue stream simply by directing traffic to the advertiser’s website. The affiliate has the potential to generate significant income when they advertise for products or services that are related to their niche because the affiliate is then able to provide targeted traffic to the advertiser, which results in more sales, and more commissions for the affiliate.
Affiliate marketing is relatively easy to maintain and manage with the right online tools. The publisher, or affiliate, places a banner ad on their website that links to the advertiser’s website. When someone clicks on a banner on an affiliate’s website and then makes a purchase from the advertiser, the affiliate gets a commission for that sale.
Depending on the program, affiliate marketing provides a fixed amount of money for each action or purchase or a commission that is based on the percentage of the sale. In either case, the commission is only paid after the visitor clicks through to the website and makes a purchase.
Media Trust offers an effective affiliate marketing program that connects advertisers with publishers. Our service is popular with advertisers and publishers. Advertisers are able to control costs and the pay for performance model means there is no expense unless there are measurable results. Visit our website to learn more about Media Trust’s services.
I hope you like this article. For more information on affiliate marketing, you can visit www.netcreatorz.com.
Sean Clark is a professional Internet Marketer and is the man behind Ad Blast the World. This program allows members to immediately start to build their own double opt-in lists, with the end goal of realizing an increase in sales for not just their own promotions but for affiliate marketing products as well. One of the benefits of going double opt-in is that you can’t even be accused of spamming, at least as a general rule. This system works in the Co-Registration principle. This program collects the names, email addresses and occasionally phone numbers for people who fill out your lead capture form.
Typically these folks are trying to register for something. When filling out your form, they will indicate what they are interested in. By doing this they are giving you permission to send them other related offers related to these interests. However you aren’t allowed to email these people anything until they officially confirm that they want to receive offers from you. They will not be considered a viable lead until they reconfirm their interest. This filters out the tire tickers and makes these leads legitimate double opt-in leads.
This company offers different lead packages and pricing options to its customers. If you want 50,000 new leads every week you can get them for only $49.95 per month, but keep in mind that you’ll be sharing leads with other Ad Blast the World members. If you want more exclusive leads that aren’t even 24 hours old you can get these as well but they are $600.00. However the owners claim that no one else will receive these leads but you. Almost all the leads they sell are in the Online Business Vertical, and the owners claim that only a few members will be sharing these leads. However they also claim that these leads won’t be distributed to too many people, how many I’m not sure but I’m certain if you wrote and asked them they would tell you.
So far the customer feedback seems to indicate that people who spent money on their exclusive lead packages, even though they costed a lot more and there were so much less as far as quantity goes, had better overall results. The folks who purchased the larger quantity of leads and sent them email offers as a general rule didn’t do so hot with them. However the folks who purchased the larger quantity lead packages and implemented a 2 step approach by giving them something free at first in order to develop a relationship with them also did pretty well.
It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping. They immediately jump on board, forgetting to perform their due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes. They are yet to be millionaires. Here are some mistakes and tips on how to avoid them.
1, Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
2, To Many Programs: Avoid the temptation to subscribe to too many programs. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programs at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programs at the same time to enable you turn your hard work into cash.
3, Wrong Choice Of Program: When it comes to choosing affiliate programs, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programs that offers products that might not interest people means no commission or money for you. If you join a program that offers products that are “hot” you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.
4, Generalized Marketing: Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate program goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.
5, Organic Traffic Only: Another mistake most affiliates makes is the idea of generating only organic traffic. This form of traffic that is naturally generated by a website, is a myth. There is no such thing! Organic traffic is the one that is created by the website naturally. This concept is nothing but a fairy tale story and this is not a reality.
6, Link Exposure: Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won’t click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.
There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.
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